Pricing
One fee.
When a contract signs.
You've been pitched retainers, platform fees, and per-lead charges by vendors who get paid regardless of your results. PreQual™ is structurally different. 3% on contract value, invoiced only when a verified buyer signs with you. Nothing before that.
3%
On contract value only
$0
Retainer, setup, or per-lead fee
0
Minimum term or lock-in
$22.5k
$750k contract = $22.5k fee
ROI calculator
PreQual™ cost/month
$90k
3% × 4 contracts
Traditional lead gen
$9k
$5k retainer + $50 × 80 leads
Cost delta
$81k
vs. traditional per month
Traditional estimate: $5k/month retainer + $50/lead × 80 leads/month. PreQual™ assumes 3% on contracts only. No retainer, no per-lead cost.
Typical scenarios
Boutique builder
2 contracts/month, $600k average build
Growth builder
6 contracts/month, $750k average build
Volume builder
15+ contracts/month, $500k average build
Implied CPL based on typical conversion funnel: 80 leads to close 1 contract. Your actual conversion rate may vary.
Before you scroll past
If you've been burned by lead gen vendors before — retainers that produced nothing, per-lead fees that rewarded volume over quality, agencies that blamed your sales team when the leads didn't convert — you're right to be sceptical.
PreQual™ is structurally different. We don't get paid until you do. If a buyer we verified doesn't sign a contract with you, we don't invoice. That's not a marketing claim. It's the only commercial model we operate on.
What's included
No contract, no fee
You're only charged when a buyer we verified signs a contract with your company. Not on enquiry. Not on deposit. On the signed contract.
3% on contract value
One number. No setup fee, no retainer, no per-lead charge. 3% when a deal closes.
Full attribution
Every contract traces back to the source channel, campaign, and ad creative — from first click to signature.
Cancel anytime
No minimum term. No exit fee. If the leads aren't converting, you walk away. We carry the risk.
CRM integration
HubSpot, Salesforce, or any Zapier-connected CRM. Up and running in under 10 minutes. No developer needed.
Real-time dashboard
Live lead queue, quality scores, finance status, and full attribution — in one view your team actually uses.
Frequently asked
No retainer. No setup cost. 3% only when a contract signs.
Why PreQual™
What you're paying for now.
What you get with PreQual™.
You've paid retainers to agencies that kept sending more unqualified leads. You've paid per-lead fees that rewarded volume, not quality. Here's the difference.
Traditional Lead Gen
PreQual™
Lead verification
None — you decide on call
7-point digital filter, pre-delivery
Finance confirmed
Ask on first call (if you remember)
Required before lead is released
Time to first contact
Hours or days
< 90 seconds from verification
CRM data entry
Manual after every call
Automatic via Zapier — zero data entry
Channel attribution
Last-click only, often lost
Full UTM + GCLID/FBCLID, first-touch captured
Lead quality score
Sales rep gut feel
AI-weighted score across 7 signals
Unqualified buyer rate
40–70% of all leads
0% — filtered before delivery
Pricing
Monthly retainer + per-lead fee
3% on contracts only. No lead, no fee.
Pilot access
We're in pilot with a small group of SEQ builders.
No retainer. The risk is ours until a contract signs. If you're running Google or Meta ads and struggling to know which leads are worth calling, we'd like to talk.
Run a 60-day pilot.
Pay nothing unless someone signs.
No setup. No retainer. We integrate with your CRM, run the qualification flow across your inbound, and you pay 3% only if a buyer we verified signs a contract. If nothing converts in 60 days, you pay nothing and walk away.