Finance-ready buyers
before you pick up
the phone.
PreQual qualifies every buyer on finance, timeline, and build-readiness before they reach you. Your team talks to people who want to sign now. You pay 3% only when they do.
3%
on the contract. Nothing before.
$0
if the buyer doesn't sign
60%+
of leads that don't convert
Launching with select SEQ builders — Q2 2026
60%+
Won't convert
Most enquiries don't have organised finance, a real timeline, or genuine intent. We filter them before they touch your team.
$0
Until a contract signs
No retainer. No per-lead fee. We absorb the cost of every lead that doesn't convert. You pay 3% only when someone signs.
3%
On contract value
One fee. When your sales team closes a verified buyer, that's when we invoice. Not before.
< 90s
Buyer to your CRM
Verified buyers land in HubSpot, Salesforce, or your CRM of choice — automatically, with full context attached.
How it works
We run the ads.
You take the calls.
PreQual™ operates paid campaigns across every channel a serious home buyer uses — Google, Meta, LinkedIn, YouTube, Reddit, TikTok. Every click enters a 7-step qualification flow. Every buyer who passes gets delivered to your CRM with a score, finance status, and full attribution. You don't manage a single ad. You don't pay for a single click. You pay 3% when someone signs a contract.
Buyer Qualification
Most enquiries look real until your rep calls them.
You know the call. Finance? "Working on it." Timeline? "Maybe next year." Build type? "Still deciding." That's not a lead — that's a time tax on your best people. PreQual™ runs every buyer through a 7-step check before they touch your CRM: intent, timeline, budget, finance documents, location, and build type. By the time a lead lands with your sales team, you know more about them than you would after three calls.
Channel Attribution
You're probably funding the wrong channel. We can prove it.
Your campaigns are generating enquiries. But which channel is producing buyers who actually sign contracts six months later? Without attribution tied to outcomes, you're optimising for volume, not revenue. PreQual™ tags every buyer from first click to contract — UTM source, medium, campaign, Google GCLID, Meta FBCLID. When a deal closes, you know exactly which ad paid for it. Most builders find one channel is carrying most of their signed contracts.
Channel Quality Score
CRM Automation
Manual follow-up is slower than a buyer's attention span.
Every minute between a buyer completing your form and your rep calling them, the chance of conversion drops. By the time someone manually enters the contact, assigns the deal, and sends the intro email — 20 minutes have passed. PreQual™ removes the lag. When a buyer passes verification, your CRM is updated, your rep is on Slack, and the buyer has a confirmation in their inbox. The whole chain completes in under 90 seconds. No manual work. No dropped leads.
Automation Timeline
PreQual™
0sBuyer verified — score 94/100
Webhook
2sTrigger fires to Zapier
HubSpot
18sContact + deal created, tagged
Slack
19sSales rep notified with summary
SMS
22sBuyer confirmation sent
CRM follow-up sequence enrolled
Live Dashboard
Monday morning without this: a CRM full of noise.
Your reps start the week re-reading old notes, cross-referencing spreadsheets, and calling leads who went cold weeks ago. That's not selling — that's administration. PreQual™ gives your team a live queue of verified buyers ranked by score, with finance status, budget, location, and build type visible before they dial. One view. No guessing. They know exactly who to call first.
Lead Queue
LIVESarah M.
Pre-approved · $700k–$900k
James T.
Cash buyer · $900k+
Priya K.
In progress · $500k–$700k
Michael R.
Pre-approved · $700k–$900k
12
This week
< 90s
CRM delivery
4
Contracts
Solutions
Two types of builders use PreQual™.
Integrations
Plugs into whatever your
sales team already uses.
PreQual™ sends verified leads via webhook or Zapier. Your CRM gets updated automatically, whether you're on HubSpot, Salesforce, or a spreadsheet. No new platform. No developer. Setup takes about ten minutes.
Zapier connects everything
Over 1,000 apps. Trigger on verified lead → create contact → notify your rep. Done. No code required.
HubSpot
CRM & pipeline
Salesforce
Enterprise CRM
Zapier
Automation layer
Slack
Team notifications
Google Ads
Attribution & bidding
Meta Ads
Social attribution
B2B channel
Mailchimp
Email nurture
ActiveCampaign
Marketing automation
Monday.com
Project management
Twilio
SMS delivery
Google Sheets
Data export
Pilot access
We're in pilot with a small group of SEQ builders.
No retainer. The risk is ours until a contract signs. If you're running Google or Meta ads and struggling to know which leads are worth calling, we'd like to talk.
From the blog
Insights for builders
and developers.
Run a 60-day pilot.
Pay nothing unless someone signs.
No setup. No retainer. We integrate with your CRM, run the qualification flow across your inbound, and you pay 3% only if a buyer we verified signs a contract. If nothing converts in 60 days, you pay nothing and walk away.