Channel Attribution

Every channel.
One qualified output.

PreQual™ tags every buyer with full UTM attribution — source, medium, campaign, GCLID, FBCLID — at the point of verification. You'll know which dollar drove which contract.

6

Channels tracked

Full

UTM attribution

< 90s

Lead delivery to CRM

7-step

Buyer qualification

How attribution works

From click to contract — nothing is lost.

Most builders lose attribution at the form submission step. PreQual™ captures channel data at every stage of the buyer journey and delivers it to your CRM automatically.

01

Buyer clicks your ad

Google GCLID, Meta FBCLID, and all UTM parameters are captured on the first click. We store them in a first-touch cookie — so even if they come back via direct 3 days later, the original source is preserved.

utm_sourceutm_mediumutm_campaigngclidfbclid
02

Buyer completes qualification

As they move through the 7-step verification flow, attribution data travels with them. Nothing is lost between click and completion. The lead record is created with full channel context attached.

intentfinancebudgetlocationscore
03

Lead delivered to CRM with source intact

When the lead lands in HubSpot or Salesforce, the channel, campaign, and ad creative that drove them is already on the contact record. No manual entry. No attribution gaps.

hubspotsalesforcezapierauto-tagged
04

Conversion fed back to ad platforms

When a contract is signed, you can import that offline conversion event back to Google Ads and Meta via GCLID/FBCLID. The algorithm learns what a real buyer looks like — and shows your ads to more of them.

smart biddingoffline conversionscapiroas

Acquisition Funnel

Every channel. One qualified output.

Impressions100%
Clicks78%
Form Starts56%
Completed38%
Verified22%
Delivered22%

Channel performance

Email Marketing88%
LinkedIn83%
realestate.com.au76%
Google Search71%
Domain.com.au70%
Reddit62%

Verified buyers. Signed contracts.

Run a 60-day pilot. Pay nothing unless someone signs.

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