How It Works
Seven steps.
One qualified buyer.
Every buyer who reaches your sales team has passed intent, timeline, budget, finance, document verification, location, and build type checks — automatically. Here's exactly how.
7
Qualification signals
7-step
Verification process
< 90s
Verified lead to CRM
0
Unqualified leads delivered
How it works
Three ways PreQual™
saves your builders time and money.
*there are many more, but we thought we'd ease you into it.
01
Filter out tyre kickers before they cost you.
Most lead gen sends you everyone who clicked an ad. PreQual™ runs every buyer through intent, timeline, budget, and financial verification — before a single name reaches your sales team. Unqualified buyers receive helpful resources. Your team never sees them.
Qualification Steps
02
Know exactly where every qualified buyer came from.
Every lead is tagged with full UTM attribution — channel, campaign, ad set, creative. Google GCLID, Meta FBCLID, session data. You'll know whether your best buyers came from Google Search, LinkedIn, or Reddit, and optimise spend accordingly.
Qualified Leads by Source
03
Qualified leads in your CRM in under 90 seconds.
When a buyer passes verification, Zapier fires. A HubSpot contact is created with all qualification data attached — score, finance status, budget, location, build type. Your sales rep gets a Slack message and SMS while the buyer is still thinking about their home.
Automation Pipeline
PreQual™
Buyer verified
Zapier
Trigger fires
HubSpot
Contact + tags created
Slack
Sales rep notified
SMS
< 90 seconds total
Integrations
Plugs into whatever your
sales team already uses.
PreQual™ sends verified leads via webhook or Zapier. Your CRM gets updated automatically, whether you're on HubSpot, Salesforce, or a spreadsheet. No new platform. No developer. Setup takes about ten minutes.
Zapier connects everything
Over 1,000 apps. Trigger on verified lead → create contact → notify your rep. Done. No code required.
HubSpot
CRM & pipeline
Salesforce
Enterprise CRM
Zapier
Automation layer
Slack
Team notifications
Google Ads
Attribution & bidding
Meta Ads
Social attribution
B2B channel
Mailchimp
Email nurture
ActiveCampaign
Marketing automation
Monday.com
Project management
Twilio
SMS delivery
Google Sheets
Data export
Run a 60-day pilot.
Pay nothing unless someone signs.
No setup. No retainer. We integrate with your CRM, run the qualification flow across your inbound, and you pay 3% only if a buyer we verified signs a contract. If nothing converts in 60 days, you pay nothing and walk away.